CaraJoy Nash

Experienced | Focused | Creative |
Tech Savvy | Customer Centric
CaraJoy is a very detailed, professional and knowledgeable individual. I had the opportunity to work with CaraJoy when I volunteered…CaraJoy was the Field Organizer and she put in long hours to ensure that the ultimate goal(s) was achieved. I would recommend her for any position that she is qualified for.

Laurence Rawls, HR Director
Richland Correctional Institution

SOFTWARE
EXPERIENCE

EXPERTICE

SKILLS

     Copywriting | Long Format Content Creation | ​​Online Persona Creation | Public Speaking | Social Media Marketing | Social Media Training
  
Adobe InDesign CS5.5 | Adobe Photoshop CS5.1 | Canva | Constant Contact | Google AdWords  | Google Apps | IBM SPSS 19 & 20 | Learning Management Software | Microsoft Office Suite | NGP/VAN  | Prezi | Quickbooks 2014 | 
Survey Monkey | WordPress​​
Analytics | Blogging | Campaign Management | Communication | Graphic Design | Internet Research | Leadership | Networking | Staff Recruiting & Developing | SEM | SEO | Team Building & Managing   | Tech Support  | Web Design
Certifications
  1. Inbound Marketing (enrolled)
    Inbound Marketing (enrolled)
    Hubspot Academy
  2. Content Marketing Certified
    Content Marketing Certified
    Hubspot Academy
  3. Growth-Driven Design Agency Certified
    Growth-Driven Design Agency Certified
    Hubspot Academy
  4. AdWords Search Certified
    AdWords Search Certified
    Google AdWords
SERVICES

Content Creation

Social Media

Email Marketing

I have created long form content, digital images, online & print advertisements, menus, social media headers, infographics and much more. 
Since 2011, I have created and or managed over 25 Facebook pages, 5 Twitter accounts, 2 Instagram accounts, 5 LinkedIn pages, 3 Google + accounts, and  many others. I created a video for board of the WCC to effectively use Facebook to increase reach and engagement of Women's History month campaign. I've succesfully executed (Original) digital image campaigns, and trained numerous people to effectively use social media for their business.​
Since 2011 I have used email as a form of marketing to reach customers of businesses, non-profits, political organizations, and others. I am currently using Constant Contact for all email marketing for Ultimate Image Coach.​

Following & Engagement

I have increased the following and/or engagement for:

Ultimate Image Coach
8 week engagement average: Facebook by 133% & Twitter by 182%

 The Women's Chamber of Commerce of Palm Beach County (WCC)
6/2015-6/2016 Facebook engagement by 233% and reach by 828% 

 The Falcon Room
3/2016-8/2016 Facebook engagement by 356% and reach by 703%
 
@CaraJoyNash
2/2016-12/2016 Twitter Following 0-13,000+ followers

Twitter
Clients I've Worked With
Professional Experience
Private Tutor
​​Tutor Doctor, Port Saint Lucie, FL    October 2016 - Current

  • Prepare and facilitate tutoring / academic sessions for students
  • Review class material by discussing text, working solutions to problems, reviewing worksheets and other assignments
  • Provide feedback using positive reinforcement techniques to encourage, motivate, and build confidence
  • Maintain records of students’ assessment results, progress, feedback, and school performance
Digital Marketing Manager
She’s Online, Port Saint Lucie, FL  October  2015- Current

  • Develop and execute digital marketing strategies to increase traffic and engagement
  • Analyze social media analytics to understand strengths and/or weaknesses of current strategy, then modify accordingly
  • Increased clients 8 week engagement average: Facebook by 133% & Twitter by 182%
  • Conduct one-on-one and group training sessions on various topics related to ‘Use Digital Marketing for Business’
  • Manage/create Wordpress content and Constant Contact email
  • Create long-form content for lead generation
Freelance Business Consultant
The Falcon Room Supper Club & Lounge, Mansfield, OH     Summer 2016

  • Created the online persona, then managed persona and reputation
  • Created and Managed profiles and strategies for Facebook, Google, & Yelp
  • ​Designed menus, advertisements, posters, etc. for use online and in print publications
  • Identified areas that were losing money, created and implemented strategies to correct [reduced Cost of Goods Sold (COGS) by 27% | decreased monthly labor costs by almost 20%]
  • Trained owner and staff to use Apple OS, Toast POS, cloud-based software, and company intranet 
  • Created an online process to streamline the sale of banquet rooms all staff could use ​
Digital Marketing Task Force Chair
The Women’s Chamber of Commerce of PBC, West Palm Beach, FL    2015- 2016

  • Created, implemented, then managed social media strategy to increase reach and engagement [increased Facebook: engagement by 233% and reach by 828% from 6/2015-6/2016]
  • Used A/B testing to gauge effectiveness of social media marketing strategy
  • Trained administrator in the areas of digital marketing and advanced computer usage
  • Trained and managed one college intern​
Partner
Subway Franchise, Royal Palm Beach, FL    2014 - 2015

  • Trained and motivated staff to provide superior customer service, proven by consistent receipt of high feedback scores
  • Experimented with Behavioral Economics to offer a better customer experience
  • Built the catering business through professional networking, and community outreach 
  • Installed and managed the wireless network
  • Assisted in the financial analysis of multiple franchises, to identify the best investment
 
Self Employed Net Promoter Score Manager
Ashley Furniture, Northeast OH    2013 - 2015

  • Interviewed, hired, trained, and, managed surveyors to conduct customer survey calls, retrain as needed
  • Ensured timely and accurate reporting of 100+ weekly survey calls using the NPS method
  • Performed administrative tasks including payroll utilizing Quickbooks
  • Negotiated and defined an appropriate scope of work for client
Campaign Manager
Three Political Campaigns in Richland County, OH    2013 - 2014

  • Developed campaign plans and budgets, then monitored through daily operations
  • Executed profitable grassroots fund-raisers
  • Drafted speeches, messaging, and literature
  • Designed logos and display advertisements 
  • Developed and managed relationships with media
Field Organizer
Organizing for America, Richland County, OH    2013 - 2014

  • Trained over 100 of the organizations’ volunteers over a six (6) month period
  • Recruited, on-boarded, and managed over 60 volunteers, and four (4) interns
  • Repeatedly rewarded with more territory to build and manage
  • Managed accurate data entry for voter contact conversations totaling 700-1500 per week
Account Executive
Auto Trader Magazine, Southeast OH, Kentucky, Indiana 2002
JB Dollar Magazine, Columbus OH, Cincinnati, OH 2000-2001
The Columbus Dispatch, Columbus, OH 1998-2000

  • ​Solicit new businesses to sign up for contracted advertisement campaigns
  • Collaborate with client and graphic design department to create print advertisements
  • Negotiate contracts to renew clients 
  • Service legacy accounts
 
Education
Master of Business Administration in ​Executive Management
Bachelor of Science in Criminal Justice
Associate of Applied Science in  Criminal Justice

Ashland University, 2015

Ohio University, 2013

North Central State College, 2008

Business Marketing
Management through the MBTI 
​Graphic Design 
 Deviant Behavior 
Statistics for Behavior Science
Writing for Human/Consumer Business 
Politics of Law 
Social Psychology of Justice 
​Organizational Behavior 
Organizational Design & Development 
Training & Development 
Marketing in a Digital Environment
Marketing Management
Psychology of Sport & Coaching 
​Sports Marketing & Promotion 
Forensic Psychology 
Criminal Investigation I & II 
Gangs 
Constitutional Law 
Abnormal Psychology 
Research Writing 
Interview & Interrogations

Papers & Projects

Community Involvement

  • Director, The Women’s Chamber Foundation    2015 - 2016
  • Ambassador, Chamber of Commerce of The Palm Beaches  2014 - 2015
  • Board Member, Mansfield Choice Academies Charter School  2013 - 2014
  • 2nd Vice President, Richland County Democratic Women's Caucus  2013 - 2014
  • Member, Toastmasters International #8329  2013 - 2014 
  • Student Board Member, The Ohio Association For Behavior Analysis  2010 - 2012

Awards

  • Inductee, ‘1,000 Doors a Day Club’, Organizing For America        2012
  • Recipient, Charles R. Underhill Fund, Richland Foundation Scholarship    2008
  • Two Time Nominee, The National Dean’s List®     2006 - 2008
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If you have any questions, please do not hesitate to send me a message. I aim to reply within 24 hours.
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